A business name generally must satisfy the naming rules of the formation state, including distinguishability requirements and entity-specific designators. It is also useful to research existing businesses, trademarks, DBAs, and domain names before committing to a name.

Swyft Filings provides business-name resources and performs name checks as part of its filing process. A state name check focuses on whether a proposed entity name can be accepted under that state's naming rules; it does not determine whether the name is clear from every trademark, branding, domain-name, or marketplace conflict.