A legal business name identifies an entity on its official records. A DBA allows a person or entity to conduct business under another registered name where applicable, while a trademark identifies the source of particular goods or services and can carry separate legal rights.

Under Swyft Filings' DBA service, customers provide the proposed DBA name, jurisdiction, business category, and a brief description. The filing is then reviewed and submitted to the appropriate state or county office. Once approved, the DBA certificate or registration can be accessed through the customer account, subject to the procedures of the filing jurisdiction.

A trademark is different from a state business-name filing or DBA registration. Trademark rights concern the use of a name, logo, phrase, design, or other source identifier for particular goods or services. State approval of an LLC name or DBA does not itself create federal trademark registration or guarantee that the name is free of trademark conflicts.