Some jurisdictions require publication of a DBA or fictitious-name notice, while many do not. Publication rules, approved newspapers, and deadlines vary.

Under Swyft Filings' DBA service, customers provide the proposed DBA name, jurisdiction, business category, and a brief description. The filing is then reviewed and submitted to the appropriate state or county office. Once approved, the DBA certificate or registration can be accessed through the customer account, subject to the procedures of the filing jurisdiction.

A DBA changes the name under which a person or business operates; it does not create a new legal entity and does not by itself provide limited-liability protection. Filing location, publication requirements, expiration periods, renewal rules, and fees can differ substantially by state, county, or city.