“Doing business as,” or DBA, means operating a business under a name different from the owner’s legal name or the business entity’s registered legal name. Depending on the state or locality, a DBA may also be called a trade name, assumed name, or fictitious business name. A DBA allows a business to use a different public-facing name without forming a new legal entity. Swyft Filings offers a DBA filing service that helps businesses register their chosen name with the appropriate state or county office. Their service includes a name availability check, specialist review, preparation and submission of the filing, and access to the approved DBA certificate through the customer dashboard.

Under Swyft Filings' DBA service, customers provide the proposed DBA name, jurisdiction, business category, and a brief description. The filing is then reviewed and submitted to the appropriate state or county office. Once approved, the DBA certificate or registration can be accessed through the customer account, subject to the procedures of the filing jurisdiction.