A Website Privacy Policy and SMS Privacy Policy are both legally binding documents informing users of data collection policies. A Website Privacy Policy details how a website collects, stores, and shares data. An SMS Privacy Policy breaks down any data collection over text messaging, the opt-in and opt-out messages, and the business’s SMS marketing purposes.
Some businesses include their website and SMS policies in one comprehensive privacy policy.
Yes. The TCPA and CAN-SPAM Act are U.S. federal laws that enact multiple regulations over SMS marketing programs on behalf of consumers. Requirements include keeping an updated privacy policy on your SMS messaging program.
No. You cannot copy another business’s SMS Privacy Policy. Every business should have its own privacy policy protected by copyright and customized for its unique marketing purposes.
The TCPA and CAN-SPAM Act state that businesses cannot send unsolicited spam text messages without express written consent from a subscriber. There are also various federal and international laws concerning consumer data privacy. Without an SMS Privacy Policy, you open your business to more liability and can incur hefty federal fines.