Mission Statement

The most relevant difference between a Mission Statement and a Vision Statement has to do with the time frame. Whereas the Mission Statement deals with all the ideas that benefit your company, customers, and shareholders in the now, the Vision Statement looks to the future. Any ambitious company will want a clear goal and vision to strive for.

The core values revolve around the general direction of the company and are most commonly things that never change. These values can include things like solidarity, environmental responsibility, honesty, innovation, and others.

There are no clear rules on how long both the Mission and Vision Statements should be. The average length is 30-35 words among the most well-known statement. But there have been instances where a company has a mission statement of close to 100 words. In the end, the most important is to get your point across and not focus on the length too much.

Successful companies have several things in common, and one of them is having a great and often unique Value Proposition. The key to writing a great proposition is to connect your product with a problem that it can solve for the target consumers. That’s on top of properly identifying the benefits of your product.

There are many reasons for having a Mission and Vision Statements and the two major reasons have to do with hiring and client selection. Your Mission and Vision Statements can play a significant role in informing and attracting future employees and clients.