Launch your LLC, corporation, or nonprofit starting at $0 + state fees

The Most Effective Marketing Strategies in 2019

The Most Effective Marketing Strategies in 2019
Updated November 18, 2022
Share this guide

If you spend a lot of time on the internet, or really any time at all, you’ll notice how vigorous (and almost intrusive) marketing campaigns are in this age. You made the mistake of clicking on an item on Amazon, and now that item follows you on social media, at work, maybe even your mailbox. For the average consumer, this might seem overwhelming. For a business, however, it inspires business owners to start a campaign of your own. But where do you start?

2019 Marketing Strategies

Marketing methods are constantly changing. One example is during highly competitive times like the holidays where you are forced to be creative. The rise in e-commerce and social media evolved the way users shop online, and therefore paved new ways for businesses to reach users. Here are a few marketing strategies that we found will be most effective in 2019:

  • Partnership

  • Advertisement

  • Social Media (other than Facebook, LinkedIn, and Twitter)

  • Giveaways & Contests

  • Video Marketing

  • Personal Touch

Partnership

Partnering with other online companies and nonprofits serves the customer’s needs in ways that your business alone cannot provide. Partnership, in some cases, is a quicker and cheaper solution than developing a whole product or service, and depending on the partnership, you can still benefit from it. Ask yourself, “What products or services would help my customer succeed?” For example, Swyft Filings is a business filing service, but we do not offer HR services. As a result, we partner with ADP to relieve any added steps that the customer needs to complete for his/her business. Usually in these cases, the relationship is mutually beneficial. Bundling deals and contests with other companies is another added-effort for marketing campaigns.

Abandoned shopping carts, clicks on an item, queries in a search bar—all website activity can be used to gather information about a user and target them with advertising. From the second a user enters a website to the second they leave, you can see the user’s intent and drive. Creepy, we know.  

One of the greatest things we found about advertising is the number of platforms you can advertise on. Google, Facebook, Twitter, YouTube, Pinterest, Instagram… The list goes on. Review what works best for your company and adjust your strategy accordingly. For example, if you have a renovation company, capitalize on Instagram and Pinterest for more visual advertising.

Tip: Bids in certain campaigns may be higher during Q4 due to the high volume in competition. As a result, you’ll need to be more specific in targeting your audience.

Social Media (other than Facebook, LinkedIn, and Twitter)

According to eMarketer, 16.4% of respondents said Pinterest influenced their purchasing decisions, 12.5% for Instagram, and 31.8% for Facebook. Yet, people are flocking to only Facebook and LinkedIn, despite their pricing and high competition. Be innovative with your marketing campaign by exploring other ways to improve your online presence. Some popular examples other than Facebook, LinkedIn, and Twitter are Houzz, Snapchat, Instagram, Pinterest, and Periscope.

Giveaways & Contests

Create a post that gives away an item or service, and to enter the contest, the user must tag someone in the post and follow the page or account. This is common in blogs and social media like Instagram to increase virality, or the rapid circulation of a post. It is also helpful when you are looking to increase followers or traffic to your social media account. As mentioned before, hosting a contest that bundles deals with other companies allows you to reach not only your audience, but your partner’s audience, and vice versa.

Video Marketing

In 2018, 94% of respondents in a Facebook survey said they have a smartphone with them while watching TV, and they focus on the TV 53% of the time. In the same year, Google said almost two-thirds of shoppers say video impacted their purchase decisions, and more than 90% discovered products and brands on YouTube. More evidence shows that video marketing is a useful tool, and because of its potential, has more investment to improve e-commerce. Forms of video marketing other than advertisement include webinars and explanation videos. Businesses should use video marketing to increase reach and virality, but keep in mind that video campaigns take time, effort, and money.

Personal Touch

Saying thank you is an easy and timeless marketing campaign that captures audiences. Most businesses do this at the end of the year to show how the customer has impacted their business in that year. But thank you’s can be as little as “thank you for donating” or “thank you for your feedback.” Adding that extra personal touch reminds the customer that you won’t always want to pester them with advertisements, and that you value them.

Before You Begin

These strategies are only a handful of the marketing campaigns that are out there, and the industry will always be growing. While you’re tackling marketing techniques in the new year, don’t forget these key marketing tips:

  • Have Personalization

  • Start Early

  • Review Metrics

  • Choose Quality Over Quantity

  • Know Your Audience

Happy New Year, and good luck!

Related Articles:

Originally published on October 26, 2022, and last edited on November 18, 2022.

Frequently Asked Questions

Looking for answers? You came to the right place. To learn more about our company mission and culture, click the link below.

Life at Swyft
How much does it cost to form a Corporation or LLC?

Swyft Filings charges $0 and only the state filing fees to incorporate your business. Filing fees vary from state to state. If you have a question about a specific state, feel free to email or contact us at 877-777-0450.

After completing my order, will I have to pay additional fees to your company?

No. For business filings, you paid the total price for your order at the time you placed it. 

However, if you signed up for the Swyft Filings Registered Agent Service, you will be charged for this service when the state grants your company a Certificate of Formation. This recurring fee will be automatically charged to your account for each period the service is active unless you change your Registered Agent with the State or dissolve your company.

When will my order be processed?

Orders are processed as they are received. However, clients that select Express Processing or Same Day Processing will have their orders processed before Standard Processing orders.

How long does the incorporation process take?

Incorporation times vary from state to state. Feel free to contact us by email or at 877-777-0450 for information on specific state processing times.

Swyft Blog

Everything you need to know about starting your business.

Each and every one of our customers is assigned a personal Business Specialist. You have their direct phone number and email. Have questions? Just call your personal Business Specialist. No need to wait in a pool of phone calls.

Blog Card Image
Managing Your Business

The Role of Nonprofits During a Pandemic

Swyft Filings is a business formation service that automates the filing process for entrepreneurs, making it easier to get their LLC, C corp, S corp, or nonprofit off the ground. Since 2015, we've helped over 300,000 businesses incorporate.
Blog Card Image
Preparing to Launch

How to Start a Nonprofit in 8 Steps

Swyft Filings is a business formation service that automates the filing process for entrepreneurs, making it easier to get their LLC, C corp, S corp, or nonprofit off the ground. Since 2015, we've helped over 300,000 businesses incorporate.
Saving the World Isn't Easy: Avoiding Burnout in Nonprofits
Managing Your Business

Saving the World Isn't Easy: Avoiding Burnout in Nonprofits

Swyft Filings is a business formation service that automates the filing process for entrepreneurs, making it easier to get their LLC, C corp, S corp, or nonprofit off the ground. Since 2015, we've helped over 300,000 businesses incorporate.
Corporate Giving: How to Keep Your Nonprofit Compliant
Managing Your Business

Corporate Giving: How to Keep Your Nonprofit Compliant

Swyft Filings is a business formation service that automates the filing process for entrepreneurs, making it easier to get their LLC, C corp, S corp, or nonprofit off the ground. Since 2015, we've helped over 300,000 businesses incorporate.
Business Owner Using Computer | Swyft Filings
Preparing to Launch

What Happens When You Submit Your Swyft Filings Application

Incorporating your business but unsure of what comes next? Our guide walks you through the process from document prep to filing.
Setting Up Business Credit
Managing Your Business

How to Get an EIN to Open a Business Bank Account

In most cases, you need an employer identification number to open a business bank account. Follow these steps to get an EIN for your business banking needs.

Do what you love. We'll handle the paperwork.

Trusted by over 250,000 businesses since 2015. Start your business with confidence. Affordable. Fast. Simple.

Incorporate now
Dummy Switchback Image