Could this be you: a small business owner who has just entered the wilderness of paid search advertisement with a goal to grow your company through online ads and increase traffic to your website. Are you also that business owner who does not really understand how Google AdWords works, but you know that the service can definitely help your business (if you can only learn to wield its power).
But you are quickly finding that managing your Google AdWords account is almost a full-time job in itself, and you do not even fully understand PPC, SEM, and all the other related acronyms in the first place.
That IS you, isn’t it?
The good news is that you are not the only small business owner who needs help managing and maximizing your online advertising campaign. SEM refers to “search engine marketing,” which is what you are doing through AdWords. And just like you can hire a web designer to create your company’s website, you can hire someone(s) to handle your SEM and PPC (pay-per-click) needs so that you can focus on actually running your business and wear one less hat.
One of the primary selling points/features of Google AdWords is PPC, or “pay per click.” In other words, you only pay when someone clicks on your ad. But even though you are not paying for the ad popping up in searches, you still want those clicks, and your dollars, to count.
SEM companies can help you focus your online ads to the right pool of potential customers to get better-honed results than what AdWords does on its own. Some companies (like Acquisio) offer automated PPC management, so you do not have to check anything, other than to marvel at your awesome results.
Suppose you have decided to enter a triathlon - especially if it is the first time you have ever done this kind of race, you may want to hire a personal trainer to help you prepare. By the same token, using an SEM management service can increase your online advertisement productivity, elevating your ad campaign performance and flexing your budget to its full potential.
The investment you make when hiring an SEM management company will come back in the way of increased online traffic (which can mean increased sales), but also in seconds and minutes and hours that you will not have to spend trying to finagle your paid search advertisement campaign to work like you want it to. With help, your company’s online advertisement (search engine and social media marketing) can be better optimized to bring you more business.
Don’t Hate - Automate
SEM management companies (like Acquisio) empower your AdWords account to work at a new (and more productive) level primarily by automating many of time-consuming tasks, like URL encoding and data sourcing. They have already done the research and you reap the benefits through higher website traffic.
Your AdWord bids are also tracked and company systems will automatically adjust your bids so that you pay the best price for the best words at the best time. Your immediate return for using an SEM management service is time; instead of focusing on your online ad campaigns, you can use that time in other areas for your company.
Among the other SEM management companies out there, Acquisio definitely has a lot to offer your business - beyond the specially designed software and fine-tuned algorithms, Swyft FIlings customers receive an additional $100 Google AdWords credit (when you spend $25). See for yourself what Acquisio can do for your business.